So if these aren’t any good, what on earth should you have instead?
If you have three of the cliches you need help with our USP package.
Hedge Fund Bingo
We regularly see all of these phrases in marketing presentations. These are useless, space filling, nothing phrases. They are the most basic level of information that qualifies you as a hedge fund.
They don’t make you special or attractive to investors and they don’t make them invest.
A proven track record
The investment objective of the Fund is to provide long term capital growth through investment in shares of xxxx companies.
Combined experience of xxxx years
Aims to outperform in all market conditions
Fund combining fundamental bottom-up and top-down analysis
The emphasis of the fund is on identifying undervalued situations
Focus on alpha generation
Specialist investment team
Focuses on capital preservation
Bottom up fundamental analysis
Employs proactive risk management
Seeks to harness market inefficiencies
Employs integrated risk management
The fund exploits mispricing opportunities
highly favourable climate
Highly skilled and experienced team
Blue chip service providers
Intense monitoring of risk
Aims to generate high levels of absolute returns
The fund has a bottom up stock picking approach based on fundamental analysis
Excellent risk adjusted returns
The fund focuses on identifying macro-themes
Aims to generate equity-like absolute returns
Managers are invested in the fund
employing disciplined and consistent research procedures
The principle investment objective of the fund is to provide purchasers with strong capital growth over the long term
aims to generate high returns from a broadly diversified portfolio
The fund aims to capture market upside and long-term capital appreciation
The investment strategy of the fund is targeted to taking advantage of undervaluations of individual stocks on the international markets
The fund aims to typically deliver absolute returns in each year, although an absolute return performance is not guaranteed.