We love what we do

We work with a group of amazing people who make every day enjoyable.  Most of our team is part-time and over-skilled.  We are so lucky to be able to leverage their abilities to bring you outstanding work.  Lucy and Nisrin are the Principals of the firm and thank the finance industry that they are not up to speed on flexible working!

You should only care about USPs if you want to raise and retain assets…

take a look at the difference good USPs can make

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<p style="text-align: center;">Lucy</br> Meiland</p>
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Lucy
Meiland

Director

Lucy has raised in excess of $3.2bn and marketed almost every hedge fund strategy from stat arb (Asia ex Japan!) to European deep value credit. She’s worked with start-ups and long established firms and throughout the entire fund lifecycle. Lucy brings her hands on experience of real asset raising to help funds navigate the sales and marketing process.

See her full bio

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<p style="text-align: center;">Nisrin </br>Metcalfe-Zerekli</p>
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Nisrin
Metcalfe-Zerekli

Director

Nisrin has spent the last 14 years analysing and investing in alternatives. She has worked in fund of funds, family offices and consultants. Nisrin gives our clients unvarnished feedback from an investor’s perspective and helps funds anticipate investor’s needs. She is also a fully trained architect.

See her full bio

  • How does branding raise assets?

    Download our article on branding for asset raising

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    See our preliminary research into hedge fund corporate branding