We specialise in marketing for alternative financial products.  Not sales, marketing.

We help you find the most efficient and effective way to market your products.  On top of that, we build the materials to help you sell it!

  1. Saves you time. Good materials reduce the time spent explaining your strategy and answering unnecessary follow up questions.
  2. Saves you money.  If you have good materials you need to spend less money prospecting.  If your materials are doing the heavy lifting you can cover more clients in one trip and need to visit them less to get an investment.
  3. Makes investing easy. If you make it easy for investors to give you money, they will give you money over a fund that performs better than yours.  Investors are reluctant to invest in funds they don’t understand—good marketing helps them understand.
  4. Makes investors pull the trigger more quickly.  If all the investor questions are answered succinctly and in good order investors can pull the trigger more quickly.  When you get investment earlier you make more money.

It’s about standing out from the crowd

  • Do colours make a difference?

    See our preliminary research into hedge fund corporate branding

  • How does branding raise assets?

    Download our article on branding for asset raising