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Raising assets isn't about following the herd

It's about standing out from the crowd

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We give you fresh content

with clear messages,

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and real impact


Our favorite is about phone etiquette for asset raising.  Here’s a selection of our newsletters.  Why not look at some of our other useful stuff too.

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UK consultancy firm of the year – Client service


When is a USP not a USP? When it’s a cliche

Play our game of Unique Selling Point Bingo and see how many of the classic hedge fund cliches you have in your documents

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